| E-CommerceIntroductionAn e-commerce
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| | is no wonder that Wired magazine, the
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| solution for a business is the
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| | magazine of choice to the Internet
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| incorporation of all aspects of the
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| | community, has no problem getting Lexus
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| business operation into an electronic
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| | and other high-end marketer's
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| format. Many well-established businesses
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| | advertising. Even with the addition of
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| have been selling on-line for years. For
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| | the commercial on-line community, the
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| example, Dell Computers Corp., has been
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| | demographic will remain high for many
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| selling computers directly to end-users
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| | years to come.10. To Answer Frequently
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| for years. Currently, Dell is selling
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| | Asked QuestionsWhoever answers the
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| excessive of 1 million dollars worth of
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| | telephones in one's organization can tell
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| computers everyday on the World Wide Web
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| | one that their time is usually spent
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| (WWW).When a business has incorporated an
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| | answering the same questions over and
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| e-commerce solution, the business will
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| | over again. These are the questions
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| experience a lower operation cost while
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| | customers and potential customers want to
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| at the same time increasing its profit.
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| | know the answer to before they deal with
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| The e-commerce solution will allow
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| | one. Post them on a WWW page and one
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| businesses to eliminate unnecessary
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| | will have removed another barrier to
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| paperwork. All paperwork and data can be
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| | doing business with one and freed up some
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| transformed into an electronic format.
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| | time for that harried phone
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| Thus, it will eliminate valuable shelf
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| | operator.11. To Stay in Contact with
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| space and data can searched and accessed
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| | SalespeopleOne's employees on the road
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| in matter of seconds. E-commerce will
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| | may need up-to-the-minute information
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| also automates the sales process.
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| | that will help them make the sale or pull
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| Customers can "point & click" on the
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| | together the deal. If one knows what
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| products they wish to purchase, fill out
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| | that information is, one can keep it
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| the customer information, and the product
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| | posted in complete privacy on the WWW. A
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| will be shipped and received in a matter
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| | quick local phone call can keep one's
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| of few days. The administration
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| | staff supplied with the most detailed
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| department does not have to fill out any
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| | information, without long distance phone
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| paperwork because the customer had done
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| | bills and tying up the staff at the home
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| it already. Thus, the efficiency will be
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| | office.12. To Open International
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| greatly improved. With an e-commerce
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| | MarketOne may not be able to make sense
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| solution, the business will be open 24
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| | of the mail, phone and regulation systems
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| hours a day, 7 days a week. People from
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| | inall the potential international
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| anywhere in the world with an Internet
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| | markets, but with a e-commerce solution,
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| access will be able to visit the site at
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| | one can open up a dialogue with
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| any time. They will not be restricted to
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| | international markets as easily as with
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| the "normal" business operating hours. A
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| | the company across the street. As a
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| "brick + mortar" business is normally
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| | matter-of-fact, before one goes onto the
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| limited to serving the customers in its
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| | Web, one should decide how one wants to
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| local geographical location. With an
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| | handle the international business that
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| e-commerce solution, that business will
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| | will come one's way, because one's
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| not be limited a geographical
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| | postings are certain to bring
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| restriction, rather it opens itself to
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| | international opportunities to one's way,
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| the global on-line market. Essentially,
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| | whether it is part of one's plan or not.
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| the business' market exposure will be
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| | Another added benefit; if one's company
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| greatly increased.In conducting my study,
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| | has offices overseas, they can access the
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| I have researched extensively on the
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| | home offices information for the price of
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| Internet for resources. I chose the
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| | a local phone call.13. To Create a 24
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| Internet as my primary research medium
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| | Hour ServiceIf one has ever remembered
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| because e-commerce is still a fairly new
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| | too late or too early to call the
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| technology. Since it is technology
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| | opposite coast, one knows the hassle.
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| related, the Internet will provide the
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| | Not all businesses are on the same
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| most recent data available. Printed
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| | schedule. Business is worldwide but
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| publications will not be able to adapt to
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| | one's office hours aren't. Trying to
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| changes as fast and efficient as
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| | reach Asia or Europe is even more
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| electronic publications. I researched
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| | frustrating. However, Web pages serve the
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| many e-commerce related web sites along
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| | client, customer and partner 24 hours a
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| with some companies that conduct
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| | day, seven days a week. No overtime
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| statistical studies. Some of the
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| | either. It can customize information to
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| e-commerce web sites that I looked into
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| | match needs and collect important
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| are E-Commerce Times, eRetail, and
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| | information that will put one ahead of
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| eMarketer. The statistical research
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| | the competition, even before they get
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| firms that I researched are Forrester
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| | into the office.14. To Make Changing
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| Research and Jupiter Communication. Both
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| | Information Available QuicklySometimes,
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| firms provided valuable statistical data
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| | information changes before it gets off
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| that shows the rise of consumers shopping
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| | the press. Now one has a pile of
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| on-line and the predicted dollar amount
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| | expensive, worthless paper. Electronic
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| that will be spent in the coming
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| | publishing changes with one's needs. No
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| years.MethodsIn conducting my study, I
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| | paper, no ink, no printer's bill. One
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| completed the following tasks:- I
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| | can even attach one's web page to a
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| searched extensively on the Internet for
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| | database which customizes the page's
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| sites that are e-commerce related. Upon
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| | output to a database one can change as
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| visiting the sites, I evaluated each
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| | many times in a day as one needs. No
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| sites for the contents, thoroughness, and
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| | printed piece can match that
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| objectiveness. There are literally
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| | flexibility.15. To Allow Feedback From
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| hundreds of sites that are devoted to
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| | CustomersOne passes out the brochure, the
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| e-commerce. However, after my careful
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| | catalog, the booklet. But it doesn't
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| examination of most of them, I narrowed
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| | work. No sales, no calls, no leads.
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| down to four sites that I will research
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| | What went wrong? Wrong color, wrong
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| for this report.- I have also researched
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| | price, wrong market? Keep testing, the
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| many firms that conducts statistical
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| | marketing books say, and one will
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| researches. The two firms that I will be
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| | eventually find out what went wrong.
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| utilizing for this report are Forrester
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| | That's great for the big boys with deep
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| Research and Jupiter Communication. Both
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| | pockets, but who is paying the bills? One
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| firms are known for their preciseness,
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| | is and one doesn't have the time nor the
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| non-objectiveness, and thoroughness. The
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| | money to wait for the answer. With a Web
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| statistical data I collected from these
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| | page, one can ask for feedback and get it
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| two firms will support my recommendation
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| | instantaneously with no extra cost. An
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| that every business should have an
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| | instant e-mail response can be built into
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| e-commerce solution
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| | Web pages and can get the answer while
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| implemented.ResultsFrom my research, I
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| | its fresh in one's customers mind,
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| have developed twenty reasons why every
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| | without the cost and lack of response of
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| business should incorporate an e-commerce
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| | business reply mail.16. To Test Market
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| solution into the business operation.
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| | New Services and ProductsTied into the
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| They are listed below.1. To Establish A
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| | reason above, we all know the cost of
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| PresenceThere are approximately 70
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| | rolling out a new product. Advertising,
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| million people worldwide that have access
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| | advertising, advertising, press release
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| to the World Wide Web (WWW). No matter
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| | and advertising. Expensive, expensive,
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| what industry or business one is in, one
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| | expensive. Once one has been on the Web
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| can not ignore 70 million people. To be
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| | and know what to expect from those who
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| part of that on-line community, one would
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| | are seeing one's page, they are the least
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| need to be on the WWW for them. Because
| |
| | expensive market for one to reach. They
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| if one doe not do it, one's competitor
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| | will also let one knows what they think
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| definitely will.2. To NetworkA lot of
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| | of one's product faster, easier and much
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| what passes for business is simply
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| | less expensively than any other market
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| nothing more than making connections with
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| | one may reach. For the cost of a page or
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| other people. Every smart businessperson
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| | two of Web programming, one can have a
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| knows, it is not what one knows, it is
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| | crystal ball into where to position one's
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| whom one knows. Passing out one's
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| | product or service in the
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| business card is part of every good
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| | marketplace.17. To Reach The MediaEvery
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| meeting and every businessperson can tell
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| | kind of business needs the exposure that
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| more than one story how a chance meeting
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| | the media can bring, as I touched on in
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| turned into the big deal. Well, what if
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| | reason #5 "To Heighten Public Interest",
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| one could pass out the business card to
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| | but what if one's business is reaching
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| thousands, maybe millions of potential
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| | the media, as a newswire, a publicist or
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| clients and partners, saying this is what
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| | a public policy group. The media is the
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| I do and if you are ever in need of my
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| | most wired profession today, since their
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| services, this is how you can reach me.
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| | main product is information and they can
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| One can, 24 hours a day, inexpensively
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| | get it more quickly, cheaply and easily
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| and simply, on the To Make Business
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| | on-line. On-line press kits are becoming
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| Information AvailableWhat is basic
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| | more and more common, since they work
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| business information? Think of a Yellow
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| | with the digital environment of more and
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| Pages ad. What are one's business hours?
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| | more pressrooms. Digital images can be
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| What does one do? How can someone
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| | put in place without the stripping and
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| contact the business? What method of
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| | shooting of the old pressrooms and
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| payment does one take? Where is the
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| | digital text can be edited and outputted
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| business located at? Now think of a
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| | on tight deadlines. All these can be
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| Yellow Pages ad where one can have
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| | made available on an e-commerce
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| instant communication. What is today's
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| | solution.18. To Reach The Education and
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| special? Today's interest rate? Next
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| | Youth MarketIf one's market is education,
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| week's parking lot sale information? If
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| | consider that most universities already
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| one could keep one's customer informed of
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| | offer Internet accesses to their students
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| every reason why they should do business
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| | and most K-12's will be on the Internet
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| with them, doesn't one think one could do
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| | within the next few years. Books,
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| more business? One can on the To Serve
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| | athletic shoes, study courses, youth
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| The CustomersMaking business information
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| | fashion and anything else that would want
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| available is one of the most important
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| | to reach these overlapping markets needs
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| ways to serve the customers. But if one
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| | to be on the WWW. Even with the coming
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| looks at serving the customer, one will
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| | of the commercial on-line services and
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| find even more ways to use WWW
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| | their somewhat older populations there
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| technology. How about making forms
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| | will be nothing but growth in the
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| available to pre-qualify for loans, or
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| | percentage of the under 25 market that
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| have one's staff do a search for that
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| | will be on-line.19. To Reach The
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| classic jazz record one's customer is
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| | Specialized MarketSell fish tanks, art
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| looking for, without tying up one's staff
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| | reproductions, flying lessons? One may
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| on the phone to take down the
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| | think that the Internet is not a good
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| information? Allow the customer to punch
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| | place to be. Well, think again. The
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| in sizes and check it against a database
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| | Internet isn't just for computer science
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| that tells him what color of jacket is
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| | students anymore. With the 70 million and
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| available in one's store? All this can
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| | growing users of the WWW, even the most
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| be done, simply and quickly, on the To
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| | narrowly defined interest group will be
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| Heighten Public InterestOne won't get
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| | represented in large numbers. Since the
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| Newsweek magazine to write up about one's
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| | Web has several very good search
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| local store opening, but one might get
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| | programs, one's interest group will be
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| them to write up one's Web Page address
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| | able to find one's company, or one's
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| if it is something new and interesting.
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| | competitors.20. To Serve One's Local
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| Even if Newsweek would write about one's
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| | MarketI've talked about the power to
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| local store opening, one would not
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| | serve the world with a e-commerce
|
| benefit from someone in a distant city
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| | solution. How about one's neighborhood?
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| reading about it, unless of course, they
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| | If one is located in San Francisco Bay
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| were coming to one's town sometime soon.
| |
| | Area, the Raleigh NC area, Boston or New
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| With Web page information, anybody
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| | York, there is probably enough local
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| anywhere who can access the internet and
| |
| | customers with Internet access to make it
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| hears about one's site is a potential
| |
| | worth one's while to consider Web
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| visitor to one's Web site and a potential
| |
| | marketing. A local Palo Alto, CA
|
| customer for one's information
| |
| | restaurant even takes lunch orders
|
| there.6. To Release Time Sensitive
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| | through the Internet! But no matter
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| MaterialWhat if one's materials need to
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| | where one is, if the big client has
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| be released no earlier than midnight?
| |
| | Internet access, one should be there
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| The quarterly earnings statement, the
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| | too.ConclusionAfter detailed analyzing
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| grand prize winner, the press kit for the
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| | and studying of the effects and benefits
|
| much anticipated film, the merger news?
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| | of incorporating an e-commerce solution
|
| Well, one sent out the materials to the
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| | to an existing business, it is clear that
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| press with
| |
| | an e-commerce solution will benefit the
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| "The-do-not-release-before-such-and-such-
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| | business in every aspect.The
|
| time" statement and hope for the best.
| |
| | implementation of an e-commerce solution
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| Now the information can be made available
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| | will generate a brand new revenue stream,
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| at midnight or any time one specifies,
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| | expand the market exposure, and decrease
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| with all related materials such as
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| | the operation cost. Many Fortune 500
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| photographs, bios, etc. released at
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| | companies, such as Dell Computer Corp.,
|
| exactly the same time. Imagine the
| |
| | have already adapted e-commerce into
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| anticipation of "All materials will be
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| | their business operation. As I have
|
| made available on our Web site at 12:01
| |
| | mentioned earlier, Dell Computer Corp. is
|
| AM". The scoop goes to those that wait
| |
| | currently generating over 1 million
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| for the information to be posted, not the
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| | dollars in revenues from their web-site.
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| one who releases one's information
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| | Many well-known "brick & mortar"
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| early.7. To Sell ThingsMany people think
| |
| | businesses are starting to establish
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| that this is the number one thing to do
| |
| | their presence on the web. For example,
|
| with the World Wide Web. However, I have
| |
| | Barnes & Noble Booksellers, the top book
|
| made it number seven to make it clear
| |
| | retailer in North America, has just
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| that I think one should consider selling
| |
| | launched their web-site earlier this year
|
| things on the Internet and the World Wide
| |
| | following the success of Amazon.com,
|
| Web after one has done all the things
| |
| | the top book & music seller on the web,
|
| above. Why? Well, the answer is complex
| |
| | has been referred to have one of the most
|
| but the best way to put it is, does one
| |
| | efficient business operation in the world
|
| consider the telephone the best place to
| |
| | today.RecommendationBased on the
|
| sell things? Probably not. One probably
| |
| | conclusion of this study, I recommend the
|
| considers the telephone as a tool that
| |
| | following:- Every business should
|
| allows one to communicate with one's
| |
| | implement an e-commerce solution into the
|
| customer, which in turn helps one sell
| |
| | business operation.Works Cited"E-Commerce
|
| things. Well, that's how I think one
| |
| | Times: Everything You Wanted to Know
|
| should consider the WWW. The technology
| |
| | About Doing Business Online." E-Commerce
|
| is different, but before people decide to
| |
| | Times. 1999. (9 August 1999)."E-Marketer,
|
| become customers, they want to know about
| |
| | Where Business Begins On-line."
|
| one, what one does and what one can do
| |
| | E-Marketer. 1999. (9 August
|
| for them. Which one can do easily and
| |
| | 1999)."E-Retail, News and Information for
|
| inexpensively on the WWW. Then one might
| |
| | Internet Retailers." E-Retail. 1999. (9
|
| be able to turn them into customers.8. To
| |
| | August 1999)."The Electronic Commerce
|
| make picture, sound and video
| |
| | Guide." Internet.com's Electronic
|
| availableWhat if one's widget is great,
| |
| | Commerce Guide. 1999. . (9 August
|
| but people would really love it if they
| |
| | 1999)."Forrester Research: Helping
|
| could see it in action? The album is
| |
| | Businesses Thrive on Technology Change."
|
| great but with no airplay, nobody knows
| |
| | Forrester Research. 1999. (9 August
|
| that it sounds great? A picture is worth
| |
| | 1999)."Jupiter Communication: Market
|
| a thousand words, but one does not have
| |
| | Research on the Consumer Online
|
| the space for a thousand words? The WWW
| |
| | Industry." Jupiter Communication. 1999.
|
| allows one to add sound, pictures and
| |
| | (9 August 1999).Doctor Mike Cooper has
|
| short movie files to one's company's info
| |
| | been a college level instructor since
|
| if that will serve one's potential
| |
| | 1986. He has a Ph.D. in Computer
|
| customers. No brochure will do
| |
| | Information Systems and a Master's Degree
|
| that.9. To Reach a Highly Desirable
| |
| | in Data Communications. He is a retired
|
| Demographic MarketThe demographic of the
| |
| | Army Officer and a veteran of 33 months
|
| WWW user is probably the highest
| |
| | service in Vietnam. Dr. Cooper has lived
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| mass-market demographic available.
| |
| | in Thailand, Belgium, Germany and still
|
| Usually they are college-educated or
| |
| | travels extensively.Doctor Mike Cooper
|
| being college educated, making a high
| |
| | writes research papers for and Many of
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| salary or soon to make a high salary. It
| |
| | his papers are ecommerce related.
|
