| Ok, so you're passionate about your website, you | | | | solve their problems and attain their desires? |
| love talking about your subject and you're excited to | | | | For example, if your product is an accounting |
| share your knowledge, information, and maybe your | | | | software program and your article is about how to |
| products and services with the world. But how do | | | | balance your checkbook, you could tap into your |
| you share your enthusiasm with your readers without | | | | reader's desire to be wealthier by keeping track of |
| coming across like you're making a pitch? How do | | | | their money or tap into their desire to be respected |
| you sell your products or services without 'selling' | | | | or smarter by having their finances at the tips of |
| them. | | | | their fingertips. The headline might look something like |
| No one likes a sales pitch and as soon as a reader | | | | this, "Ten Tips to Give You Control Over Your |
| senses they're being 'sold' they're likely to click away | | | | Finances, and more money in your wallet. |
| from your article. Yet quite often, in order to | | | | When you tap into your reader's desires and offer |
| motivate your reader to be inspired enough to visit | | | | them a way to attain them, you're a virtual hero and |
| your website, you need to give them a bit of a pitch. | | | | your readers will be excited to visit your website and |
| Here's how to motivate a reader to action, without | | | | learn more from you. |
| selling them. | | | | Don't give your reader the whole story. Write an |
| The best way to motivate your reader is to provide | | | | article about 3 ways to do something and then in the |
| them with a benefit. One of the reasons tips and | | | | last sentence of your article tell them this isn't the |
| how to articles are so popular is that they offer a | | | | whole story. Tell your reader if they want to learn |
| reader an immediate benefit. Ten tips to make more | | | | more about your article's topic, they can visit your |
| money today. 3 steps to looking ten years younger. | | | | website and learn the whole story. Note that if you |
| The secret to retiring early. These are all examples | | | | are publishing your article in an article submission site, |
| of article headlines that promise a benefit. When your | | | | they may not allow you to plug your website in the |
| article offers content that follows through on your | | | | body of your article. If this is the case, you can plug |
| promise, readers are going to be hungry for more | | | | it in your author's resource box. However, if you're |
| information. You've kept your end of the bargain in | | | | publishing the article in an e-zine or on another |
| your article, they'll trust you to provide more benefit | | | | website, this is a great way to draw traffic to your |
| on your website. | | | | site. |
| Tap into your readers' desires. We all desire to be | | | | Selling in your article copy is as easy as offering |
| more attractive, wealthier, smarter, happier, more | | | | valuable content and solving people's problems. This |
| respected etc...when you tap into these desires in | | | | approach also makes it easy to write copy. Tips and |
| your article you immediately have your reader's | | | | how to articles are amongst the easiest types of |
| attention. How does the content of your article help | | | | article content to write. Get writing! |