| Ok, so you're passionate about your | | | | For example, if your product is an |
| website, you love talking about your | | | | accounting software program and your |
| subject and you're excited to share your | | | | article is about how to balance your |
| knowledge, information, and maybe your | | | | checkbook, you could tap into your |
| products and services with the world. | | | | reader's desire to be wealthier by |
| But how do you share your enthusiasm | | | | keeping track of their money or tap into |
| with your readers without coming across | | | | their desire to be respected or smarter |
| like you're making a pitch? How do you | | | | by having their finances at the tips of |
| sell your products or services without | | | | their fingertips. The headline might |
| 'selling' them. | | | | look something like this, "Ten Tips to |
| No one likes a sales pitch and as soon | | | | Give You Control Over Your Finances, and |
| as a reader senses they're being 'sold' | | | | more money in your wallet. |
| they're likely to click away from your | | | | When you tap into your reader's desires |
| article. Yet quite often, in order to | | | | and offer them a way to attain them, |
| motivate your reader to be inspired | | | | you're a virtual hero and your readers |
| enough to visit your website, you need | | | | will be excited to visit your website |
| to give them a bit of a pitch. Here's | | | | and learn more from you. |
| how to motivate a reader to action, | | | | Don't give your reader the whole story. |
| without selling them. | | | | Write an article about 3 ways to do |
| The best way to motivate your reader is | | | | something and then in the last sentence |
| to provide them with a benefit. One of | | | | of your article tell them this isn't the |
| the reasons tips and how to articles are | | | | whole story. Tell your reader if they |
| so popular is that they offer a reader | | | | want to learn more about your article's |
| an immediate benefit. Ten tips to make | | | | topic, they can visit your website and |
| more money today. 3 steps to looking ten | | | | learn the whole story. Note that if you |
| years younger. The secret to retiring | | | | are publishing your article in an |
| early. These are all examples of article | | | | article submission site, they may not |
| headlines that promise a benefit. When | | | | allow you to plug your website in the |
| your article offers content that follows | | | | body of your article. If this is the |
| through on your promise, readers are | | | | case, you can plug it in your author's |
| going to be hungry for more information. | | | | resource box. However, if you're |
| You've kept your end of the bargain in | | | | publishing the article in an e-zine or |
| your article, they'll trust you to | | | | on another website, this is a great way |
| provide more benefit on your website. | | | | to draw traffic to your site. |
| Tap into your readers' desires. We all | | | | Selling in your article copy is as easy |
| desire to be more attractive, wealthier, | | | | as offering valuable content and solving |
| smarter, happier, more respected | | | | people's problems. This approach also |
| etc...when you tap into these desires in | | | | makes it easy to write copy. Tips and |
| your article you immediately have your | | | | how to articles are amongst the easiest |
| reader's attention. How does the content | | | | types of article content to write. Get |
| of your article help solve their | | | | writing! |
| problems and attain their desires? | | | | |