| Ok, so you're passionate about your website, | | | | |
| you love talking about your subject and | | | | For example, if your product is an accounting |
| you're excited to share your knowledge, | | | | software program and your article is about |
| information, and maybe your products and | | | | how to balance your checkbook, you could tap |
| services with the world. But how do you share | | | | into your reader's desire to be wealthier by |
| your enthusiasm with your readers without | | | | keeping track of their money or tap into |
| coming across like you're making a pitch? How | | | | their desire to be respected or smarter by |
| do you sell your products or services without | | | | having their finances at the tips of their |
| 'selling' them. | | | | fingertips. The headline might look something |
| | | | like this, "Ten Tips to Give You Control Over |
| No one likes a sales pitch and as soon as a | | | | Your Finances, and more money in your wallet. |
| reader senses they're being 'sold' they're | | | | |
| likely to click away from your article. Yet | | | | When you tap into your reader's desires and |
| quite often, in order to motivate your reader | | | | offer them a way to attain them, you're a |
| to be inspired enough to visit your website, | | | | virtual hero and your readers will be excited |
| you need to give them a bit of a pitch. | | | | to visit your website and learn more from |
| Here's how to motivate a reader to action, | | | | you. |
| without selling them. | | | | |
| | | | Don't give your reader the whole story. Write |
| The best way to motivate your reader is to | | | | an article about 3 ways to do something and |
| provide them with a benefit. One of the | | | | then in the last sentence of your article |
| reasons tips and how to articles are so | | | | tell them this isn't the whole story. Tell |
| popular is that they offer a reader an | | | | your reader if they want to learn more about |
| immediate benefit. Ten tips to make more | | | | your article's topic, they can visit your |
| money today. 3 steps to looking ten years | | | | website and learn the whole story. Note that |
| younger. The secret to retiring early. These | | | | if you are publishing your article in an |
| are all examples of article headlines that | | | | article submission site, they may not allow |
| promise a benefit. When your article offers | | | | you to plug your website in the body of your |
| content that follows through on your promise, | | | | article. If this is the case, you can plug it |
| readers are going to be hungry for more | | | | in your author's resource box. However, if |
| information. You've kept your end of the | | | | you're publishing the article in an e-zine or |
| bargain in your article, they'll trust you to | | | | on another website, this is a great way to |
| provide more benefit on your website. | | | | draw traffic to your site. |
| | | | |
| Tap into your readers' desires. We all desire | | | | Selling in your article copy is as easy as |
| to be more attractive, wealthier, smarter, | | | | offering valuable content and solving |
| happier, more respected etc...when you tap | | | | people's problems. This approach also makes |
| into these desires in your article you | | | | it easy to write copy. Tips and how to |
| immediately have your reader's attention. How | | | | articles are amongst the easiest types of |
| does the content of your article help solve | | | | article content to write. Get writing! |
| their problems and attain their desires? | | | | |