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The Decision Making Cycle

Do we understand the advertising and how dictate things that happen in your body.
the market works? When you go to the For example, if you are afraid of snakes
supermarket to by shampoo, what dictates or spiders, one look and your body does
what we buy? There are over 50 different the rest. Your body reacts to your
choices, which one do you buy? You don't thoughts. The bottom line is your
have time to process all the information, thoughts control your emotions and your
analyze ingredients, or figure the cost emotions control your actions. Change
per ounce. Why do we make the decision your thoughts and you will change the
we do.Does it just feel right? Is it a future. Just the smell of perfume can
past commercial you saw, the color trigger emotions and then action.
combination on the bottle, the one your Emotions contribute to all our decision
mother bought, the one on sale, or did making. Always take into account what
you pick the one that felt right. Many emotional triggers could happen during
times we really don't know why we buy. your persuasive presentation.For
For most of us we buy on emotion and additional information on The Decision
figure out later (logically) why we Making Cycle, go to Magnetic Persuasion
bought it. When you ask someone why they and kick start your
bought a BMW, you will hear things like, success!ConclusionPersuasion is the
top quality car, high resale value, missing puzzle piece that will crack the
performance. Now think about it - do you code to dramatically increase your
really think that is why they bought that income, improve your relationships, and
car? We are not aware and cannot help you get what you want, when you
articulate why we buy.Eighty percent of want, and win friends for life. Ask
all new products or services fail within yourself how much money and income you
six months. Think about it. Only 2 out have lost because of your inability to
of 10 products make it in today's market. persuade and influence. Think about it.
We know companies spend billions of Sure you've seen some success, but think
dollars on research. They talk to of the times you couldn't get it done.
consumers and they like the idea and the Has there ever been a time when you did
product and say they will buy - but they not get your point across? Were you
don't. In one study, consumers were unable to convince someone to do
shown a kitchen appliance and 60% of them something? Have you reached your full
said they were very likely to buy a potential? Are you able to motivate
kitchen appliance in the next three yourself and others to achieve more and
months. Here is the challenge, only 12 accomplish their goals? What about your
percent actually bought the appliance. relationships? Imagine being able to
What happened? When they were asked why overcome objections before they happen,
they did not buy, they could not explain know what your prospect is thinking and
it. Brain has separate structures for feeling, feel more confident in your
processing logical and emotional ability to persuade. Professional
reasoningEven in blind taste tests people success, personal happiness, leadership
say they like A over B, but when the see potential, and income depend on the
the actual product their opinions change. ability to persuade, influence, and
All consumers know the store brand and motivate others.Kurt Mortensen's
the national brands are identical, trademark is Magnetic Persuasion; rather
(medication) however when their symptoms than convincing others, he teaches that
are severe they buy the more expensive you should attract them, just like a
national brand. We know when we see a magnet attracts metal filings. He
product for $9.99 it is the same as teaches that sales have changed and the
$10.00, but our mind still is programmed consumer has become exponentially more
to accept the lower price, even if it is skeptical and cynical within the last
a penny. In an interesting study, the five years. Most persuaders are using
researchers found that our companionship only 2 or 3 persuasion techniques when
at a restaurant would affect how the food there are actually 120 available!If you
tasted. When the subjects ate with are ready to claim your success and learn
someone they did not like it dropped how what only the ultra-prosperous know,
they rated the food they ate. Months begin by going to and getting my free
later when they dined again with someone report "10 Mistakes That Continue Costing
they liked, the rated the food much You Thousands." After reading my free
better. Again, 95% of the reasons we buy report, go to and take the free
involve a subconscious decision.There are Persuasion IQ analysis to determine where
two levels of the mind. There is the you rank and what area of the sales cycle
conscious (logical) and the subconscious you need to improve in order to close
(emotional). Thoughts in your head can every sale!




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