| Do we understand the advertising and how the | | | | dictate things that happen in your body. For example, |
| market works? When you go to the supermarket to | | | | if you are afraid of snakes or spiders, one look and |
| by shampoo, what dictates what we buy? There are | | | | your body does the rest. Your body reacts to your |
| over 50 different choices, which one do you buy? | | | | thoughts. The bottom line is your thoughts control |
| You don't have time to process all the information, | | | | your emotions and your emotions control your |
| analyze ingredients, or figure the cost per ounce. | | | | actions. Change your thoughts and you will change |
| Why do we make the decision we do.Does it just | | | | the future. Just the smell of perfume can trigger |
| feel right? Is it a past commercial you saw, the color | | | | emotions and then action. Emotions contribute to all |
| combination on the bottle, the one your mother | | | | our decision making. Always take into account what |
| bought, the one on sale, or did you pick the one that | | | | emotional triggers could happen during your |
| felt right. Many times we really don't know why we | | | | persuasive presentation.For additional information on |
| buy. For most of us we buy on emotion and figure | | | | The Decision Making Cycle, go to Magnetic Persuasion |
| out later (logically) why we bought it. When you ask | | | | and kick start your success!ConclusionPersuasion is |
| someone why they bought a BMW, you will hear | | | | the missing puzzle piece that will crack the code to |
| things like, top quality car, high resale value, | | | | dramatically increase your income, improve your |
| performance. Now think about it - do you really think | | | | relationships, and help you get what you want, when |
| that is why they bought that car? We are not aware | | | | you want, and win friends for life. Ask yourself how |
| and cannot articulate why we buy.Eighty percent of | | | | much money and income you have lost because of |
| all new products or services fail within six months. | | | | your inability to persuade and influence. Think about it. |
| Think about it. Only 2 out of 10 products make it in | | | | Sure you've seen some success, but think of the |
| today's market. We know companies spend billions of | | | | times you couldn't get it done. Has there ever been a |
| dollars on research. They talk to consumers and they | | | | time when you did not get your point across? Were |
| like the idea and the product and say they will buy - | | | | you unable to convince someone to do something? |
| but they don't. In one study, consumers were shown | | | | Have you reached your full potential? Are you able to |
| a kitchen appliance and 60% of them said they were | | | | motivate yourself and others to achieve more and |
| very likely to buy a kitchen appliance in the next | | | | accomplish their goals? What about your |
| three months. Here is the challenge, only 12 percent | | | | relationships? Imagine being able to overcome |
| actually bought the appliance. What happened? When | | | | objections before they happen, know what your |
| they were asked why they did not buy, they could | | | | prospect is thinking and feeling, feel more confident in |
| not explain it. Brain has separate structures for | | | | your ability to persuade. Professional success, |
| processing logical and emotional reasoningEven in blind | | | | personal happiness, leadership potential, and income |
| taste tests people say they like A over B, but when | | | | depend on the ability to persuade, influence, and |
| the see the actual product their opinions change. All | | | | motivate others.Kurt Mortensen's trademark is |
| consumers know the store brand and the national | | | | Magnetic Persuasion; rather than convincing others, |
| brands are identical, (medication) however when their | | | | he teaches that you should attract them, just like a |
| symptoms are severe they buy the more expensive | | | | magnet attracts metal filings. He teaches that sales |
| national brand. We know when we see a product for | | | | have changed and the consumer has become |
| $9.99 it is the same as $10.00, but our mind still is | | | | exponentially more skeptical and cynical within the |
| programmed to accept the lower price, even if it is a | | | | last five years. Most persuaders are using only 2 or 3 |
| penny. In an interesting study, the researchers found | | | | persuasion techniques when there are actually 120 |
| that our companionship at a restaurant would affect | | | | available!If you are ready to claim your success and |
| how the food tasted. When the subjects ate with | | | | learn what only the ultra-prosperous know, begin by |
| someone they did not like it dropped how they rated | | | | going to and getting my free report "10 Mistakes |
| the food they ate. Months later when they dined | | | | That Continue Costing You Thousands." After reading |
| again with someone they liked, the rated the food | | | | my free report, go to and take the free Persuasion |
| much better. Again, 95% of the reasons we buy | | | | IQ analysis to determine where you rank and what |
| involve a subconscious decision.There are two levels | | | | area of the sales cycle you need to improve in order |
| of the mind. There is the conscious (logical) and the | | | | to close every sale! |
| subconscious (emotional). Thoughts in your head can | | | | |