| Do we understand the advertising and how | | | | (emotional). Thoughts in your head can |
| the market works? When you go to the | | | | dictate things that happen in your body. |
| supermarket to by shampoo, what dictates | | | | For example, if you are afraid of |
| what we buy? There are over 50 | | | | snakes or spiders, one look and your |
| different choices, which one do you buy? | | | | body does the rest. Your body reacts to |
| You don't have time to process all the | | | | your thoughts. The bottom line is your |
| information, analyze ingredients, or | | | | thoughts control your emotions and your |
| figure the cost per ounce. Why do we | | | | emotions control your actions. Change |
| make the decision we do.Does it just | | | | your thoughts and you will change the |
| feel right? Is it a past commercial you | | | | future. Just the smell of perfume can |
| saw, the color combination on the | | | | trigger emotions and then action. |
| bottle, the one your mother bought, the | | | | Emotions contribute to all our decision |
| one on sale, or did you pick the one | | | | making. Always take into account what |
| that felt right. Many times we really | | | | emotional triggers could happen during |
| don't know why we buy. For most of us | | | | your persuasive presentation.For |
| we buy on emotion and figure out later | | | | additional information on The Decision |
| (logically) why we bought it. When you | | | | Making Cycle, go to Magnetic Persuasion |
| ask someone why they bought a BMW, you | | | | and kick start your |
| will hear things like, top quality car, | | | | success!ConclusionPersuasion is the |
| high resale value, performance. Now | | | | missing puzzle piece that will crack the |
| think about it - do you really think | | | | code to dramatically increase your |
| that is why they bought that car? We | | | | income, improve your relationships, and |
| are not aware and cannot articulate why | | | | help you get what you want, when you |
| we buy.Eighty percent of all new | | | | want, and win friends for life. Ask |
| products or services fail within six | | | | yourself how much money and income you |
| months. Think about it. Only 2 out of | | | | have lost because of your inability to |
| 10 products make it in today's market. | | | | persuade and influence. Think about it. |
| We know companies spend billions of | | | | Sure you've seen some success, but |
| dollars on research. They talk to | | | | think of the times you couldn't get it |
| consumers and they like the idea and the | | | | done. Has there ever been a time when |
| product and say they will buy - but they | | | | you did not get your point across? Were |
| don't. In one study, consumers were | | | | you unable to convince someone to do |
| shown a kitchen appliance and 60% of | | | | something? Have you reached your full |
| them said they were very likely to buy a | | | | potential? Are you able to motivate |
| kitchen appliance in the next three | | | | yourself and others to achieve more and |
| months. Here is the challenge, only 12 | | | | accomplish their goals? What about your |
| percent actually bought the appliance. | | | | relationships? Imagine being able to |
| What happened? When they were asked why | | | | overcome objections before they happen, |
| they did not buy, they could not explain | | | | know what your prospect is thinking and |
| it. Brain has separate structures for | | | | feeling, feel more confident in your |
| processing logical and emotional | | | | ability to persuade. Professional |
| reasoningEven in blind taste tests | | | | success, personal happiness, leadership |
| people say they like A over B, but when | | | | potential, and income depend on the |
| the see the actual product their | | | | ability to persuade, influence, and |
| opinions change. All consumers know the | | | | motivate others.Kurt Mortensen's |
| store brand and the national brands are | | | | trademark is Magnetic Persuasion; rather |
| identical, (medication) however when | | | | than convincing others, he teaches that |
| their symptoms are severe they buy the | | | | you should attract them, just like a |
| more expensive national brand. We know | | | | magnet attracts metal filings. He |
| when we see a product for $9.99 it is | | | | teaches that sales have changed and the |
| the same as $10.00, but our mind still | | | | consumer has become exponentially more |
| is programmed to accept the lower price, | | | | skeptical and cynical within the last |
| even if it is a penny. In an | | | | five years. Most persuaders are using |
| interesting study, the researchers found | | | | only 2 or 3 persuasion techniques when |
| that our companionship at a restaurant | | | | there are actually 120 available!If you |
| would affect how the food tasted. When | | | | are ready to claim your success and |
| the subjects ate with someone they did | | | | learn what only the ultra-prosperous |
| not like it dropped how they rated the | | | | know, begin by going to and getting my |
| food they ate. Months later when they | | | | free report "10 Mistakes That Continue |
| dined again with someone they liked, the | | | | Costing You Thousands." After reading my |
| rated the food much better. Again, 95% | | | | free report, go to and take the free |
| of the reasons we buy involve a | | | | Persuasion IQ analysis to determine |
| subconscious decision.There are two | | | | where you rank and what area of the |
| levels of the mind. There is the | | | | sales cycle you need to improve in order |
| conscious (logical) and the subconscious | | | | to close every sale! |