| Do we understand the advertising and how the | | | | (emotional). Thoughts in your head can |
| market works? When you go to the supermarket | | | | dictate things that happen in your body. For |
| to by shampoo, what dictates what we buy? | | | | example, if you are afraid of snakes or |
| There are over 50 different choices, which | | | | spiders, one look and your body does the |
| one do you buy? You don't have time to | | | | rest. Your body reacts to your thoughts. |
| process all the information, analyze | | | | The bottom line is your thoughts control your |
| ingredients, or figure the cost per ounce. | | | | emotions and your emotions control your |
| Why do we make the decision we do.Does it | | | | actions. Change your thoughts and you will |
| just feel right? Is it a past commercial you | | | | change the future. Just the smell of perfume |
| saw, the color combination on the bottle, | | | | can trigger emotions and then action. |
| the one your mother bought, the one on sale, | | | | Emotions contribute to all our decision |
| or did you pick the one that felt right. | | | | making. Always take into account what |
| Many times we really don't know why we buy. | | | | emotional triggers could happen during your |
| For most of us we buy on emotion and figure | | | | persuasive presentation.For additional |
| out later (logically) why we bought it. When | | | | information on The Decision Making Cycle, go |
| you ask someone why they bought a BMW, you | | | | to Magnetic Persuasion and kick start your |
| will hear things like, top quality car, high | | | | success!ConclusionPersuasion is the missing |
| resale value, performance. Now think about | | | | puzzle piece that will crack the code to |
| it - do you really think that is why they | | | | dramatically increase your income, improve |
| bought that car? We are not aware and cannot | | | | your relationships, and help you get what you |
| articulate why we buy.Eighty percent of all | | | | want, when you want, and win friends for |
| new products or services fail within six | | | | life. Ask yourself how much money and income |
| months. Think about it. Only 2 out of 10 | | | | you have lost because of your inability to |
| products make it in today's market. We know | | | | persuade and influence. Think about it. |
| companies spend billions of dollars on | | | | Sure you've seen some success, but think of |
| research. They talk to consumers and they | | | | the times you couldn't get it done. Has |
| like the idea and the product and say they | | | | there ever been a time when you did not get |
| will buy - but they don't. In one study, | | | | your point across? Were you unable to |
| consumers were shown a kitchen appliance and | | | | convince someone to do something? Have you |
| 60% of them said they were very likely to buy | | | | reached your full potential? Are you able to |
| a kitchen appliance in the next three months. | | | | motivate yourself and others to achieve more |
| Here is the challenge, only 12 percent | | | | and accomplish their goals? What about your |
| actually bought the appliance. What | | | | relationships? Imagine being able to |
| happened? When they were asked why they did | | | | overcome objections before they happen, know |
| not buy, they could not explain it. Brain | | | | what your prospect is thinking and feeling, |
| has separate structures for processing | | | | feel more confident in your ability to |
| logical and emotional reasoningEven in blind | | | | persuade. Professional success, personal |
| taste tests people say they like A over B, | | | | happiness, leadership potential, and income |
| but when the see the actual product their | | | | depend on the ability to persuade, influence, |
| opinions change. All consumers know the | | | | and motivate others.Kurt Mortensen's |
| store brand and the national brands are | | | | trademark is Magnetic Persuasion; rather than |
| identical, (medication) however when their | | | | convincing others, he teaches that you should |
| symptoms are severe they buy the more | | | | attract them, just like a magnet attracts |
| expensive national brand. We know when we | | | | metal filings. He teaches that sales have |
| see a product for $9.99 it is the same as | | | | changed and the consumer has become |
| $10.00, but our mind still is programmed to | | | | exponentially more skeptical and cynical |
| accept the lower price, even if it is a | | | | within the last five years. Most persuaders |
| penny. In an interesting study, the | | | | are using only 2 or 3 persuasion techniques |
| researchers found that our companionship at a | | | | when there are actually 120 available!If you |
| restaurant would affect how the food tasted. | | | | are ready to claim your success and learn |
| When the subjects ate with someone they did | | | | what only the ultra-prosperous know, begin by |
| not like it dropped how they rated the food | | | | going to and getting my free report "10 |
| they ate. Months later when they dined again | | | | Mistakes That Continue Costing You |
| with someone they liked, the rated the food | | | | Thousands." After reading my free report, go |
| much better. Again, 95% of the reasons we | | | | to and take the free Persuasion IQ analysis |
| buy involve a subconscious decision.There are | | | | to determine where you rank and what area of |
| two levels of the mind. There is the | | | | the sales cycle you need to improve in order |
| conscious (logical) and the subconscious | | | | to close every sale! |