How Safe is Safebuy?

Internet shopping is highly competitive and a keyDSR. The actual regulations are lengthy but available
aspect to success is getting visitors. One way ofonline.
doing that is by endorsements from consumerUnder the guidelines from the OFT, we see some
watchdogs. Today, I am looking at one suchstrange rules, but none the less they are rules
watchdog called Safebuy and asking a simpleenforceable by the OFT. Under 3.64, consumers have
question - who watches the watchdogs and are theythe right the cancel the contract without returning
just seeking profits?the goods. The contract has no legal basis when it
Safebuy is a newcomer to the watchdog scene. Thestates goods must be returned within a set period of
private company Software Research Limitedtime in order to obtain a refund. Under 3.46, the
registered the name (safebuy.org.uk) on 22 Januaryconsumer has the right to a refund without returning
2003.the goods.
Companies House shows Software Research Ltd hadThe guidelines under 3.47 even state that a refund
54,000 GBP in gross profit for the year ending 2006.cannot be withheld even when the consumer fails to
Safebuy is endorsed by some impressive names suchtake statutory care of the goods. The regulations
as Carphone Warehouse, Institute of Directors,clearly are unsound, but they are still the law. We
Which, TrustUK, and others. These endorsementshave to live by the law, or descend into chaos.
appear to be the result of business dealing by someIf I look at many websites supported by Safebuy, I
key people. Safebuy states it is endorsed by thecan see that the Terms and Conditions require a
OFT. The OFT had a press release about Safebuy inreturn of goods for a refund. Though that accords
2006 which states Safebuy had more than 1000with common sense, and also established practice in
members and was growing at 40 members a month.online retail, it is not legal.
Wikipedia has no entry for Safebuy, which surprisedI pulled up one website from the Safebuy site at
me and made me wonder why the people'srandom, and after looking at a few, it was clear that
encyclopedia had no entry for Safebuy when it isthere was a general breach of law. The one I looked
supported by such high level names.at first was HomeandGardenGifts, which is endorsed
When I wrote to Safebuy in January this year askingby TrustUK, Safebuy and GA. Its Terms and
for the private company to state how it is heldConditions state:
accountable, I got no reply at all. This week I"Upon receipt of the goods we will give you a full
contacted my Southend Trading Standards office andrefund of the amount paid excluding P & P or an
they said it appears the sites supported by Safebuyexchange or credit as required."
have unlawful Terms and Conditions. The principalThose terms breach the guidelines setup by the OFT
trading standards officer, Ian Ralph, referred thisand they appear to be illegal. They do appear to
matter to the OFT.conform to commonsense, but they also appear to
The controversy is about refunds and returns.be illegal.
Refunds are difficult in online retail, as a refund wouldMy experience is that when schemes are set up in
result in a heavy loss to the retailer. When profits arethe private sector to "protect consumers", they are
small, as they are in retail, one return can wipe outusually just seeking profit.
profits from ten sales. So retailers try and makeThe facts point to Safebuy supporting sites that
returns hard.have illegal trade terms, and by implication, Which,
The Distance Selling Regulations control how goodsCarphone Warehouse have the same support.
are sold online. The OFT publishes guidelines for the