| Great Mailing Lists
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| | arrangements have been negotiated
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| How to Buy a Great Mailing List
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| | beforehand) your list from. The most
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| 1. Before you go about finding that
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| | important criteria is to make sure that
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| great mailing list for your marketing
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| | they are a member in good standing with
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| campaign, you need to define your
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| | the DMA (Direct Marketing Association).
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| audience. Precisely who is your market?
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| | If you don't see the DMA logo displayed
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| The more precisely you can define your
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| | on their site, don't assume it is safe to
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| perfect target audience, the better
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| | use them. You can contact the DMA online
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| you'll be able to segment your mailing,
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| | at:
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| and the better your response will be.
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| | 4. Select a list that most closely
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| 2. It is an accepted axiom in direct
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| | mirrors your target audience. For
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| marketing that the closer to a consumers'
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| | example, if you are trying to sell gym
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| last purchase you can reach them, the
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| | memberships in your local area, make sure
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| more apt they are to be responsive to
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| | you target people who have demonstrated
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| your offer. Therefore, try to find a
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| | an interest in physical fitness and fall
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| list that is updated and cleaned on a
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| | within any specific age, gender or income
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| regular basis. An old list is more
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| | parameters you may have. Don't expect to
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| likely to have invalid records on it than
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| | appeal to just anyone.
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| a fresh one.
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| | 5. Buy only what you can afford. It is
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| 3. Select a reputable vendor to purchase
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| | important to test with direct mail. Your
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| (remember that lists are "bought" for
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| | first try might not work, don't put all
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| one-time use only, unless multi-use
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| | of your eggs in one basket.
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