| Why not brand your online communications to the | | | | 1. Winslow-ologue |
| world? | | | | 2. Lance-ologue |
| Greetings, do you own a blog and do you often | | | | Or I could do it without the hyphens, for instance, |
| comment on world events, industry analysis, or | | | | let's say your name is Beth Stein? Then you might |
| politics; perhaps, you have a blog that talks about | | | | use; |
| alternative energy issues, non-profit endeavors, or | | | | |
| issues concerning you community? If so, why not | | | | 1. Bethologue |
| develop your own brand using your own name? | | | | 2. Steinologue |
| Did you know that many business executives do | | | | Or you could use one like Michael Dell, if your name |
| this? It's true, did you know Michael Dell of Dell | | | | was Michelle, it could me "Messages From Michelle" or |
| Computers had "Messages from Mike" that he sent | | | | if you are Chris, it could be "Correspondence from |
| out to all his employees? Indeed, over the years, I'd | | | | Chris" and think of all the words you could use to |
| done something similar, I called them "Letters from | | | | match your name? |
| Lance" and I sent them out to our Franchisee Teams | | | | - Advice from Al |
| every other week. | | | | - Broadcasts from Bob |
| Not long ago, I noted someone online that had a | | | | - Directives from David |
| column and an email newsletter "Mike-Ologue" and he | | | | - Echoes from Eric |
| talked about the industry he was involved in. Well, | | | | - Tales from Tim |
| you can do the same thing. For instance, my name is | | | | Anyway, I think you should consider all this because |
| Winslow, first name Lance, so, I might use one of | | | | and see what you come up with. It might make you |
| these two branding concepts; | | | | a nice online persona for you? Think on it. |
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