Contrarian up big brand new solar water heater competition order

"Appliances to the countryside opened up a brandsolar companies, or to switch his business, or stay in
new solar water heater off competition." Jiang Feng,place, or face market shocks can he sacrifice the
Secretary General of the Chinese home appliancelong corner.
says.Industry highlights the new path
This reporter noted that since the inceptionLi Jun told reporters that the cooperation with
countryside home appliances, solar sales usher in adistributors, not simple interest, but through the
new situation, the industry has entered a rapidcooperation with them, found in the solar energy
development of competition in the track. Especially indistribution of a unique business model. Ultimately,
the last two years, at the Four Seasons songs, etc.through this mode to achieve long-term win-win
Mu active promotion of the mainstream brands, thefactories and businesses, this model will eventually be
domestic solar industry is expected to open the erareplicated throughout the country and promotion,
of brand competition.making the company's core competitiveness.
The rise of new leading brandsThis reporter noted that in recent years, Mu-song
The domestic solar market this year, the mostFour Seasons course in marketing, has been exploring
popular topic, comes as the four seasons song Muthe unique business model. Mu original songs such as
industry represented the rise of the brand newFour Seasons marketing meetings and town-site
leader.promotion, is deep into the local markets through
Solar energy products to rural areas in 2009 and thedirect, co-operation with local businesses,
Industry Development Summit Forum, president oforganizations hold meetings in all areas of marketing.
Four Seasons songs Mu Li Jun said, 1-6 months ofAdoption of the investment, through investment
this year, the solar energy fell 30% overall sales ofpromotion products and brands. Coupled with the
the context, Mu-song Seasons is across the boardpromotion of rural market site, to send product,
gains across the board, sales up appeared in 77% ofdelivery services, art and other means to send the
growth, market share, brand influence and voicecountryside, promote direct sales through on-site
industry has also been improved rapidly. Moreactivities. This directly reduced the business of
critically, the four seasons song Mu compete in themarketing chain, build factories, businesses,
market from year to capture the market participantsconsumers Trinity Zero marketing.
focus changed to lead the industry, manufacturingIn addition to marketing the innovation, the four
market focus, and promote industry upgrading andseasons song Mu upstream product development,
progress leader.technical standards development and integration of
A water distributor in Jiangsu ring boss Zhang toldresources to promote the industry chain through the
reporters, "Mu-song from the four seasons since theintegration, it also made a positive exploration. The
early market, sales of water in the ring on the good.initial establishment of a company, Mu Seasons song
The key is product quality, product feature-rich,under the "first-class enterprise to make the
enterprise marketing and brand operation is standard,standard, companies selling second-rate technology,
promise will be honored on the dealer. At present,third-rate companies to sell products" strategic
we are following more than 10 towns of the businesspositioning, a clear direction for the future
cooperation with the Four Seasons song Mu 6 years,development of their own, that is the basis of good
in addition to making money, vision and ideas has alsoproducts, for technology upgrading and innovation,
been upgrading. "thereby promoting innovation to upgrade and
Mu's song factory to see at the Four Seasons, a Lieventually with their own strengths to promote the
Chun presented and promoted by the implementationstandardization of technology related products and
of the innovative integration of theory display card.universal, to achieve the industry's leading future
The main content is that whatever is conducive totrends.
solar energy technology development concept andAccording to the characteristics of solar energy
production resources, solar energy applications ofproducts, in order to solve the two problems
marketing models to promote sustainableendothermic and the heat, season the water heater
development, cultural concepts, can be integrated atMu song pioneered the "double hot" standard, change
the Four Seasons song Mu and application, thethe vacuum conversion efficiency and improve the
company eventually evolved into a unique mode of .efficiency of tank insulation. At the same time, the
Industry observers point out that the market fromface of their own solar power environmental
the production line to line, Mu-song Seasons byprotection, but in the production process but there
cultural ideas and the bright future of solar light andare no environmental issues such as raw materials,
heat, building a unique development model, whichMu-song open industry precedent seasons, and 500
Mu-song season will be a strong impetus to theholywell to launch the industry's "double green
market to open up new territory.standards."
Solar Energy experienced observers cold leap thatIndustry observers point out that the success of
the limit of 10 years, this year is the solar energyFour Seasons songs Mu, not a single marketing
industry, the 10-year period. 10 years ago, manyinnovation and marketing the results of winning, but
enterprises still do not know the future of solarthe marketing and standards, the integration of
thermal industry, development prospects and thetechnology and products, the realization of the
market space, but 10 years later, the industry hassystem made the result of force. Meanwhile, the rise
ushered in a new development opportunity, and theof Four Seasons songs Mu also verified the industry's
emergence of the Mu-song taking four seasons, thefuture development trend is the rise of big brands,
sun the rain represented by the new industry leadingindustry concentration improve.
brand. Reporter noted, first developed a number of