| The reality of ecological waste is familiar to all of | | | | cannot be repaired. |
| us-waste in the form on non-biodegradable materials | | | | And what does this have to do with marketing? |
| like foam, various plastics, etc. For example, plastic | | | | There is a loud hue and cry rising in the country, in |
| shopping bags take thousands of years to degrade | | | | the Western world at large, for authenticity and not |
| (break down) in a rubbish heap. | | | | spin, transparency not shadow, sincerity instead of |
| But have you considered the idea of waste itself? | | | | smarm, honesty rather than deceit, emotional |
| What is waste? | | | | integrity over hype in all areas of life and most |
| In the natural world there is no such thing as waste. | | | | especially in commerce. |
| Every species' waste products provides value to | | | | "Just tell it to me straight." |
| other species, most often in the form of food. | | | | And by our own definition, emotional waste is the |
| Nothing goes to waste. | | | | "use" of emotions in marketing-hype and hyperbole- |
| Waste in the true sense is something that does | | | | that do not provide continuing value because the |
| not---because it cannot---provide continuing value | | | | user focuses only on the immediate effect, the |
| once it is disposed. | | | | immediate gain. |
| That set me thinking about emotional | | | | And more so, manipulated emotions create an |
| waste-emotions that, when not understand, not well | | | | ongoing emotional drain, because they only appear to |
| handled, or consciously used to manipulate and injure | | | | be what they are and can never be satisfying. They |
| leave a wake of damage behind that sometimes | | | | create hope where there is no chance for fulfillment, |
| cannot be repaired. | | | | desire that can only remain unrequited, need that is |
| The reality of ecological waste is familiar to all of | | | | unquenchable, and a longing for something that |
| us-waste in the form on non-biodegradable materials | | | | cannot even be defined. |
| like foam, various plastics, etc. For example, plastic | | | | Emotional waste is at the core of illusion, and illusion |
| shopping bags take thousands of years to degrade | | | | is, by definition, without adequate return. All the |
| (break down) in a rubbish heap. | | | | effort that arises out of illusion is a useless |
| But have you considered the idea of waste itself? | | | | expenditure of time and being that not only depletes |
| What is waste? | | | | the individual, by extension it depletes us all. It draws |
| In the natural world there is no such thing as waste. | | | | from the store of human connection without |
| Every species' waste products provides value to | | | | returning what it has taken. |
| other species, most often in the form of food. | | | | This is not so complex a concept. We all can look |
| Nothing goes to waste. | | | | back into our lives and see the emotional waste we |
| Waste in the true sense is something that does | | | | have caused as well as suffered. And the paradox is |
| not---because it cannot---provide continuing value | | | | that whether or not you are on the receiving or |
| once it is disposed. | | | | delivery end of emotional waste-which is equivalent |
| That set me thinking about emotional | | | | to emotional abuse and exploitation-you lose on both |
| waste-emotions that, when not understand, not well | | | | accounts, because there is no ongoing value. Only |
| handled, or consciously used to manipulate and injure | | | | bankruptcy. |
| leave a wake of damage behind that sometimes | | | | So be careful, emotion is a terrible thing to waste. |