| Going green seems to be a growing trend these | | | | position themselves as eco-friendly if they want to |
| days. Thanks to many organizations that advocate | | | | continue generating sales. Because solvent inks are |
| environmental awareness and embracing habits that | | | | not seen as green for the volatile organic compounds |
| are meant to save the environment, a lot of | | | | they release into the atmosphere, a lot of |
| companies all over the world are going green | | | | manufacturers have come up with mild equivalents of |
| regardless of the sector of industry to which they | | | | these solvent inks. |
| belong. These companies highlight their eco-friendly | | | | Preventing Additional Costs Incurred by Not Going |
| business practices as a show of commitment to | | | | Green |
| saving the environment as well as a selling point for | | | | One other reason why many companies in the |
| their products. Many manufacturers of wide-format | | | | wide-format printer arena would rather go green than |
| printers, as well as the inks and accessories that | | | | not is because it can be cheaper to go green. For |
| these printers use, have already jumped on the | | | | example, a print service provider will need to install |
| bandwagon. | | | | special ventilation in the work premises to make sure |
| Whether these companies are truly committed to | | | | that the employees, especially those operating the |
| help save the environment or are just trying to | | | | printers, will not constantly breathe in the fumes |
| generate good press for their products, it only goes | | | | released by solvent inks. |
| to show that it does pay to go green these days. In | | | | The print service provider would also have to set |
| the wide-format printer arena, this trend can be | | | | aside a fund to provide medical assistance to |
| largely seen in how solvent inks are trying to hold | | | | employees who became ill due to constant exposure |
| ground against its so-called eco-friendly alternatives | | | | to solvent ink fumes. The fund is also needed in case |
| such as aqueous inks, latex inks and UV-curable inks, | | | | the affected employees or their families decide to file |
| all of which are eating away at the market share | | | | lawsuits regarding the harm they had to face in the |
| being enjoyed by solvent inks. Going green means | | | | workplace. |
| good business for these manufacturers. | | | | By implementing green practices, such as using inks |
| Growing Environmental Awareness among Consumers | | | | that are less harmful than solvent inks, print service |
| Going green means good business for manufacturers | | | | providers no longer have to worry too much about |
| because more and more consumers are becoming | | | | special ventilation in the workplace or that the lack of |
| more environmentally aware. These consumers no | | | | it will cause the employees to become ill. |
| longer see buying eco-friendly products as a fad but | | | | It pays to go green for everyone concerned in the |
| as their contribution towards saving the environment. | | | | wide-format printer arena. Not only does going green |
| Many are even willing to pay more if the eco-friendly | | | | show good business sense, but it is also one way |
| alternative turns out to be more expensive. | | | | that people can do their part in saving the |
| Manufacturers of wide-format printers and related | | | | environment. |
| products and print service providers alike need to | | | | |