Quality Alliance Will Cause Half of the Solar Energy Brand to be Eliminated

ntly in our production and sales of solar waterRelevant person in charge of China Quality
heaters are ranked in the global forefront. However,Association, said Haier launched at this time, the
the lack of stringent quality standards, the currentquality of the establishment of Solar Union, and the
cohabitation entire solar industry is in a state of lowerleading provider of strategic partnerships formed for
overall consumer satisfaction, industry structurethe industry, for consumers, meaning is very
adjustment needed. The recently combined itsimportant. The whole process it to create the quality
upstream and downstream from the Haier commonassurance system, improve the quality of the entire
form of domestic industry chain's first "solar Qualityindustry the feasibility of establishing a standard, but
Alliance" is expected to improve this situation. Expertsalso provide consumers with a more reliable product
believe that the frequency of quality problems in thequality assurance.
solar status, the quality of Union will be promoting theAccording to the relevant department statistics, in
entire solar industry, a major reshuffle, help, nearly2009, China solar water heater manufacturers has
half of the solar brand or face out.reached 5,000, nearly more than 6000 brands. But
As a renewable energy producing country, China'sthe real strength has R & D and production of
total solar water heaters to maintain accounts forsolar energy companies only a handful of other
76% of the world, but solar water heaters overallmostly cottage brands, lack of innovation, imitation
consumer satisfaction, only 53.9%. The reason is notand plagiarism rely blindly to unhealthy competition,
technical level of solar energy industry is not high, butlow sales, which is the vast majority of quality
because of lack of quality standards, the existingproblems root causes.
quality of solar products and services can not meetPursuit of profit, these workshop-style, guerrilla-style
consumer demand.small businesses raw materials and components used
China Consumer Association Deputyare basically the principle of low prices, so there is
Secretary-General Mr. Wu Gaohan pointed out thatoften assembled solar water leakage, leakage,
from the consumer's point of view, their most basicpressure, poor collection efficiency failure and many
needs of solar energy, there are two, one product isother issues .
durable, and second, if there are problems, and easyHowever, due to the lack of stringent industry
maintenance. The demand for these two seeminglystandards, it has been, by virtue of their low quality
simple behind the request is in fact the operators ofor low-cost and without the knowledge of
solar energy companies can do zero-defect productsconsumers in the market to survive.
and services, zero defects.The Union set up solar mass, compared with cottage
The situation is present, most of solar energy cantremendous brand and even the survival of the crisis.
not do these two brands are not only cut corners inBecause solar energy through the promotion of
production there, shoddy phenomena, services arehigh-quality example, Haier is an indirect solar energy
"long-awaited", which are seriously affected consumerproducts to improve market access standards. Ignore
confidence in solar energy products. For this, thethe quality of these enterprises, if not
experts said, the main market is the enterprise, butself-transformation conform to upgrade trend, bound
the market is consumer-led to consumer demand, toto the adjustment in the industry is difficult to go,
achieve the quality upgrading solar energy, forconsumers can only be eliminated out of the market.
industry reshuffle and restructuring is the solution.For the solar industry, which raise the overall level is
In this case, the quality of Haier initiated thevery favorable.
establishment of the Solar Alliance for theEstablish the standard upgrade to speed up the
restructuring of the entire industry as opportunities.industry reshuffle, solar mass alliance is in its own
As an international big brand Haier into the solarunique influence to bring the industry a huge impact.
industry since been insisting since the most stringentFor Haier solar energy itself, the quality of League
quality assurance system, quality led coalition set upalso established a "quality". April 28, Haier 30 million
the first of their status based on consumption issolar water heaters, solar power plant in Jiaonan
another measure to improve product quality.smooth off the assembly line. Haier Group has spent
It is understood that in order to further enhancea lot production as green energy projects, solar Haier
consumer satisfaction, the current from the Sourceannual increase of 10 high-speed development of
of Haier, China's Bao Steel Joint, Kinder, GE, Bayer,solar energy by 2010 only 96 days of Haier's orders
Germany and other top suppliers of raw materials,more than the sum of orders in 2009, developed
establish a more stringent quality standards, and Zerospecifically for the rural market value product
Defect through to the solar energy production, salesperformance particularly, since listing on the virtue of
of every aspect of this realization of raw materials,the quality, service, price competitiveness triple,
production, quality of service of a comprehensiveleading the way in bringing home appliances market,
upgrade. In addition, cooperation with downstreamdeeply loved friends of farmers. Many rural
distributors, the quality of League also accelerated onconsumers said that after the establishment of the
the high quality and the popularization of solar energyquality of alliance, they buy value products in the
products, direct re-make a favorable direction for theaddition of a reassurance.
industry.