| More and more people are being concerned towards | | | | Basically, all the products are made from a hundred |
| sustainable development, which basically refers to | | | | percent African cotton and half of all the profits are |
| fulfilling the needs of people and at the same time, | | | | given to The Global Fund, which is centered in helping |
| keeping the environment in mind. A lot of products | | | | women and children with AIDS in Africa. This new |
| have been applying sustainable development | | | | kind of business is a good example of sustainable |
| techniques to be able to contribute to saving the | | | | development at its best. |
| environment. The process of making a scarf is no | | | | Not only does it create opportunities for those in |
| exception. | | | | need but it gets influential people to reach out and |
| Since scarves are usually made out of organic raw | | | | inspire others to go and make a difference. To this |
| materials, a lot of manufacturers have been exploring | | | | very day, Product Red has branched out to several |
| the different alternatives to be able to apply | | | | other brands such American Express, Converse, |
| recycling techniques. For instance, processed paper | | | | Giorgio Armani, Motorola, The Independent |
| and plastic could actually be converted into usable | | | | Newspaper, Apple Inc, Hallmark, Microsoft, Dell, |
| thread. It is all simply a matter of having the industrial | | | | Windows Vista, Girl Skateboard Company and |
| and man power to be able to turn waste into | | | | Starbucks. |
| something usable. | | | | The bottom line is that if prominent brands such as |
| One concrete example would be the Gap: Product | | | | Armani and Gap can create scarves made out of |
| Red which aims to start a new wave of business | | | | African indigenous materials, why can't local |
| instead of simply doing charity. Bono, the lead singer | | | | manufacturers do the same thing as well? As citizens |
| of U2 was one of the pioneers of the venture. It | | | | of the world, it is our responsibility to keep the |
| started off by launching the "INSPI(RED)" Gap t-shirt | | | | environment in mind and the best way to approach |
| which was modeled by Hollywood superstars and | | | | this pressing issue is by applying sustainable |
| music celebrities such as Don Cheadle, Mary J. Blige, | | | | development into our lives. |
| Jennifer Garner and Anne Hathaway. | | | | |