Solar Market in Rural Areas Urgently Need Attention to Three Non-product

ary 4, 2010 appliances to the countryside successfulsame time also benefited.
product publicity, 168 solar water heater production"Solar Relief Center" was hailed
enterprises, more than a thousand models short listedAccording to Li Norit relevant person in charge, these
solar water heater products, "solar energy to rural"solar Relief Center", located mostly in towns and
areas", the major enterprises have won the bidservice network all users of solar water heaters for
gearing up in preparation for a new round of ruralall open, regardless of the brand uniform
market Bosha . With the introduction of centralimplementation of standards of service specifications,
government on the 1st file, "three rural" issue oncethe implementation of all weather, all round, full time
again become the focus. Reflected in this year'sservices, focusing on non business rescue service
"solar energy to rural areas", that is, thereforesolar energy products. At the same time, force Norit
improving price ceiling policy guidelines to enhancealso launched nearly ten thousand vehicles service
product quality and service that truly do "to benefitvehicle to help these service points to take up
the three rural issues." Recently, Shandong Li Norit"service every village," a heavy responsibility.
New Energy Co., Ltd. issued a "solar Relief Report",According to "Solar Relief Report" shows that in 2009
the report relies on solar power Norit rescue centersolar power Norit Relief Center rescue "three non
rescue the situation, summed up the entire solarproduct" 6000 Taiwan, 265 Taiwan aid to other
energy to rural areas related to product quality andbrand name products, for more than 5000 farmers
services related to circumstances, would be tosolve the solar energy use and maintenance
upgrade quality and service once again the focus ofproblems.
the countryside by 2010, solar energy.From the product to the countryside to the quality
"Three no" urgent relief productsof the countryside and then to service rural areas,
Although the "Solar countryside" so that solar energyforce Norit's countryside initiatives has also been a
industry in 2009 has been rapid development, butdouble dealers and consumers praise. There dealer
quite a mixed bag of the industry itself, the lack ofcommented: "With 'solar energy crisis centers', we
supervision of markets in rural markets coupled withhave a strong backing for the sale paved the after
inadequate facilities and other reasons are still somesales guarantee, so that consumers buy our
"disorder, non standard, non technical content" Theproducts." Consumers are also reflective of "solar
"three non product" is full of rural markets. In therescue center" so that they no longer worry about
past year, frequent after sales service, poor qualityafter sale questions, "really very convenient."
problems, and even there is no lack of them among"Mishina" Building brand image
the big brands. According to Li Norit "Solar ReliefNorit force late last year, new conference, the
Report" shows: 70% of the solar water heater doespower of Norit, general manager of Shin civilization
not work well, there is obviously the quality of hiddenthat it is necessary to build national brand, we should
dangers, coupled with the harsh conditions of use ofhighlight the connotation of the brand: quality, taste,
solar water heaters the objective situation in thegood character. It is in such a "Mishina" spiritual guide,
complex, a number of low cost and risks of solarthe power of Norit is always in use excellent product
products into the rural market, not only did notquality, cutting edge fashion sense of taste with a
facilitate the farmers are in urgent need to improvesocially responsible corporate practice conduct, and at
after sales service contrary, affected the lives of thehome and abroad to establish a high quality brand
peasants, it also undermines the interests of theimage.
brand.After experiencing the solar energy to rural areas in
In view of this situation, many socially responsible2009, after the industry consolidation in 2010, under
businesses to develop a series of improving productthe new policy for the entire industry to bring solar
quality and service measures. For example, early lastenergy will be the new competition and challenges.
year, Norit force in time for the country launched theProduct quality is the life of a brand, high quality
15000 solar energy crisis centers, there is no afterservice is a means of maintenance and renewal of
sales service for all providers of solar energy forlife, with the increase in consumer awareness, relying
maintenance repairs, that is, if in need of servicessolely on the product performance is very difficult to
users can not link to the existing business, you canimpress consumers, and the only guarantee high
go to the local Norit force of solar relief stationsquality service in order to promote the brand the
obtain support. This would allow many rural people tolocation of the eyes of consumers has been
enjoy the intimate force Norit "Gold Service" at theincreasing.