| Despite all the negative publicity and media issues | | | | services ensure customer loyalty, otherwise they risk |
| posted against energy deregulation, several states | | | | being replaced as the Retail Electric Provider of |
| continue to push through with its implementation, | | | | choice. This liberalization in the electricity markets not |
| each formulating their own system on how to | | | | only resulted in better quality services for consumers, |
| effectively implement the system within their | | | | but higher standards in safety, reliability and overall |
| boundaries. The state of Texas is at the forefront of | | | | customer satisfaction. |
| this implementation, with several Retail Electric | | | | * Increased Competition Results to Better Pricing |
| Providers and other new players in the Texas electric | | | | Schemes - Residential and industrial consumers |
| industry stepping forward to participate in the energy | | | | benefit from more competitive pricing schemes put |
| deregulation roll out. | | | | forward by Retail Electric Providers in a bid to secure |
| The following are the top six benefits that can be | | | | customer loyalty to their services. These providers |
| derived with the implementation of energy | | | | compete by providing better payment schemes, |
| deregulation, not only for consumers but for the | | | | incentives and promos to gain consistent customer |
| community and the environment as well. | | | | patronage. On top of this, energy deregulation |
| * Consumers are Given the Power to Select - | | | | normalizes the pricing differences from state to |
| Probably the most important benefit that consumers | | | | state, which is seen as unjustifiable during |
| derive from energy deregulation is the privilege and | | | | pre-deregulation periods. |
| opportunity to select the Retail Electric Providers that | | | | * More Jobs and More Entrepreneurs - the Energy |
| will bring Texas electricity to their homes or business | | | | Deregulation program have seen the emergence of |
| establishments. Whether their motivation for | | | | new players in the electricity services industry, and |
| switching providers is to get cheap electricity, better | | | | this can be translated to more jobs in technical, sales, |
| customer service or the option to choose alternative | | | | marketing and administrative areas in the industry. |
| energy resources, consumers are now not restricted | | | | Aside from that, people with an entrepreneurial spirit |
| by what the utility monopolies of old dictate. | | | | can jump right in and cash in from this great business |
| * Eradication of Energy Monopolies - in an industry | | | | opportunity as an affiliate marketer or, if they have |
| that has been characterized by monopolies and | | | | enough capitalization, as a retail provider. |
| cartels, the playing field is now leveled with the influx | | | | * A Benefit to Mother Earth - the establishment of |
| of new industry players all competing to provide | | | | energy deregulation have paved the way for the |
| electrical services and products to the consumers. | | | | emergence of alternative and renewable energy |
| With a new atmosphere of competition, the | | | | resources that produce less pollution and is safe for |
| consumers now dictate the quality of services that | | | | the environment. Consumers now have the option to |
| they deserve from the electric companies. | | | | make a difference to the environment by making a |
| * Better Quality of Services from Providers - the | | | | stand and choosing providers that support renewable |
| new competitive atmosphere have placed electric | | | | resources - as a benefit for them now, as well as for |
| companies in a pro-active mode in a dash to provide | | | | future generations. |
| better services to consumers. Providing reliable | | | | |