Will Automotive X Prize Finally Give Consumers What America's Big 3 Won't?

Regardless of what automakers tell us, the internalorganizations, and surprisingly, some of the largest
combustion engine has changed very little in the pastpotential awards come from the federal government.
hundred years. In fact, Ford's Model T averaged 28For instance, the Department of Energy (DOE) has
mpg, while Ford's current model of the Explorerbeen authorized to award up to $10 million in
barely makes 16 mpg. No matter how you look at it,incentives for technology that can be used to
that isn't what you would call progress. However,affordably convert wood and other fibers into
Peter Diamandis, founder of the X Prize, hopes toethanol. The DOE also has been authorized to offer
force automakers to do better by offering the firstwhat's been dubbed the Freedom Prize, a $5 million
Automotive X Prize, which will focus on the creationaward for workable methods to significantly lessen
of a new breed of vehicles that will be far more fuelAmerica's dependence on foreign oil. Unfortunately,
efficient than anything offered by the currentcongress has yet to appropriate any actual money to
automobile industry. Part of the innovative rules forfund either one of those prizes. The good news for
the competition will be that the winning vehicle will beconsumers in the long run is that the federal
made available to consumers at a price they cangovernment may be catching on the fact that large
afford. The X Prize Foundation hopes to encouragecash awards can stimulate innovation in the private
entrepreneurs to bring about significant changes insector, but it's been a long time coming. Charles
the way vehicles are propelled, with one of the mainLindbergh flew solo across the Atlantic Ocean in 1927
focuses still being on the use of fossil fuel, since thein pursuit of a $25,000 prize, but the government has
vast majority of consumers still would prefer to bedone little since then to stimulate interest in
able to use a "gas station" model whenalternative energy sources or fuel efficient vehicles.
refueling. The Auto X Prize money hasn't beenThe technology is out there, and if American
officially announced, but they awarded $10 million toentrepreneurs have enough incentive, our energy
the winner of their competition for the world's firstproblems can be defeated. Here's hoping the X Prize
private spaceflight in 2004. The challenge this time:Foundation's auto competition will be the first giant
build a vehicle that gets up to 250 mpg while creatingstep in that process. It worked for private space
little or no pollution. It's a change that's sorelyflight, so there's no reason not to believe it won't
needed, and since the government and Big 3work for those of us here on Earth, as well.
automakers don't seem capable of making it happen,Copyright © 2006 Jeanette J. FisherJeanette
perhaps prizes such as the X Prize will bring about theFisher teaches environmental interior design.
change.There are other prizes being offered by other