| Don't Sell Products... Sell Content | | | | subscribes..... A simple little "Thank You For |
| This may sound a bit strange... After all, you're in | | | | Subscribing" page shows up to confirm their |
| business to make money, right? The best way to sell | | | | subscription. |
| a customer is by first gaining their trust and | | | | That's very nice and all, but the greater lesson here is |
| reassuring them that by making a purchase from | | | | that this is another page on your site to SELL! Why |
| you, it will be a decision they won't regret. | | | | not put another offer on your "Thank You" page as |
| The only way to really do this effectively is by | | | | well! This is PRIME advertising space. |
| pre-selling. Yes, you want your website visitors to | | | | The offer doesn't have to be obvious or annoying. |
| ultimately click the "Buy Now" button on your | | | | Actually, the offer should be something extremely |
| website, but you only want them to do so AFTER | | | | subtle. You don't want to keep bombarding your |
| they've come to know your business and respect | | | | visitors with pop up ads or flashing neon sales |
| you as a business professional. Why not put some | | | | promotions... one sales pitch after another. By doing |
| articles or valuable content on your website that will | | | | that, you'd lose credibility and trust! |
| interest readers in your niche' market. For example: | | | | But by being a smart SALESPERSON, you do want |
| - Offer free downloads for visitors to read at their | | | | to effectively sell at every turn and take advantage |
| leisure. | | | | of every opportunity. |
| - Get them to sign up for your newsletter so you | | | | Here's an example of a well designed "Thank You" |
| can stay in touch. | | | | page for a newsletter subscription... |
| - Place a web poll on your site to get visitors | | | | "Thank you for subscribing to our newsletter "Family |
| involved - make sure the questions relate to your | | | | First - Money Second!" You'll now begin to receive a |
| site's theme | | | | new issue each month - directly to your email. You'll |
| - Put a feedback form on your website for readers | | | | be amazed at how much you'll look forward to |
| to offer their suggestions | | | | receiving each issue! You'll discover ways to "Bring |
| - Put a testimonials page up to show your visitors | | | | More Love And Laughter Into Your Home"! Plus, you'll |
| how much previous buyers enjoyed their shopping | | | | receive some money saving tips on entertaining |
| experience | | | | ideas, dining, gift giving, and much more! I know you'll |
| - Offer a "Buying Tips" or "Helpful Hints" page to give | | | | enjoy reading it as much as I enjoy sharing my ideas |
| your visitors something of value for free | | | | with everyone!" |
| - Offer a weekly promotion to get visitors returning | | | | (And here's the sales pitch....) |
| to your site on a regular basis | | | | BONUS: We have an EXCLUSIVE special for our |
| This is only a small list of suggestions you could | | | | newsletter subscribers! For only $6.95 a month, you |
| incorporate into the selling process. When people are | | | | can now join our exclusive "Members Only" Clearance |
| returning to your site on a regular basis, your chances | | | | Club! With your membership, you'll receive |
| for a sale are 1000 times greater than when a first | | | | EXCLUSIVE discounts on clearance items WEEKS |
| time visitor hits your site. | | | | before the general public. That means BIG SAVINGS |
| Sell On Every Page Of Your Site | | | | for you... PLUS, you'll receive a free SURPRISE GIFT |
| Your website may be 20 pages, or it may be 200 | | | | immediately just for joining today! If you'd like to |
| pages, but what so many people don't understand is | | | | learn more about how you can save some money |
| that every page on their website should be a | | | | and join our preferred club, just CLICK HERE |
| "SUPER" salesperson! For instance, let's assume you | | | | Now that's not an annoying ad.... Is it? Do you think it |
| have a newsletter subscription box that allows your | | | | will generate some additional back end sales for your |
| readers to sign up for your newsletter. Now I know | | | | business? Absolutely! And it's not hard to do! Plus... set |
| that your subscription box is going to be a SUPER | | | | it up once and you're done! |
| salesperson in itself! You'll have a free offer for | | | | Again, this is just one example of the power you can |
| signing up, perhaps a "Special Report" that readers | | | | harness on EVERY SINGLE PAGE of your site, and |
| won't want to miss out on so they'll subscribe, or | | | | how you can capitalize on each and every page. And |
| even a special sales promo for those on your list. I | | | | again, that's just one example. What about the emails |
| think you understand my point. You subscription box | | | | that are sent automatically when a customer makes |
| is going to SELL! | | | | a purchase from you? Can you add some subtle |
| But here's the problem I see on so many sites.... | | | | sales pitch to those? Absolutely! |
| The subscription box is setup very nicely and sells | | | | Use your own creativity and implement some of your |
| effectively, getting dozens of new subscribers each | | | | own ideas and you'll begin to see your sales increase |
| day, but unfortunately once the new prospect | | | | tremendously! |