WWF's Living Planet Report 2006

In October 2006, the World Wildlife Fund (WWF)generations" that Roberts talks about) with such
released its annual 'Living Planet Report' - detailing theconcern of exactly how harmful human behaviour can
global impact on natural resources and the decliningbe to the planet.
numbers of animal species that are dependent uponIn an attempt to try to educate children, there has,
them. It also offered solutions on how to reverseto date been a variety of efforts made by different
the downward trends in these areas. This year'ssources on how best to preserve the environment
report also explores the impact of human activity onfor future life. For example, the United Nations
the planet and concludes that the world's naturalEnvironment Program (UNEP) runs a children's
ecosystems are being run down at a rate nevereducational resource called TUNZA, which aims to
seen before in human history.work in partnership with children across the world in
The 'Living Planet Report' makes the terrifyingorder to equip them with the tools needed to
inference that the world's population of vertebratemaintain the environment for their own children in
species have declined by a third since 1970, thusturn.
confirming the worst of human fears: that humanityWith environmental and wildlife awareness having
is using up the planet's resources at a much fasterbecome so much more prevalent in popular culture
rate than which they can be produced. Carter S.during the last ten years - through sources as wide
Roberts, President and CEO of the WWF,ranging as The Body Shop's 1990s product packaging,
commented:through to Al Gore's recent movie 'An Inconvenient
"The bottom line of this report could not be moreTruth' - many larger organisations that are not
clear - for twenty years we've lived our lives in atraditionally associated with education have jumped
way that far exceeds the carrying capacity of theon board. For instance, Doubletree hotels runs a
Earth. The choices we make today will shape theprogram called 'Teaching Kids to CARE(R)' - a special
possibilities for the generations which follow us. Theeducational initiative that aims to bring wildlife and
fact that we live beyond our means in our use ofenvironmental awareness to the forefront of the
natural resources will surely limit opportunities forclassroom.
future generations to follow."With the continued initiation of this and other, similar
In fact, the USA, as the world's foremost consumerprograms both in America and across the world,
society, is seen to be at the forefront of what thethere is the possibility that such programs will enable
WWF report calls 'resource overshoot' - the use ofa reversal of the downward trend of environmental
more resources than is sustainable by the planet. Thisdamage; perhaps allowing for the WWF's Living
makes it all the more important for institutions in thePlanet Report to predict a much more promising
USA - including the government, parents andfuture for the world in future years.
teachers - to teach our children (the "future